Generating More Leads is Just a Click Away
If you’re a company looking for ways to generate more leads for your business, Search Engine Optimization (SEO) is the way to go. SEO is the most effective way to get your company name out to the masses. While your logo, website and tagline are certainly important tools in your marketing package, equally (and in some cases, even more) important is what drives your potential customers to your website. While you know the value and worth of your business, you may not know the value SEO, SEM (Search Engine Marketing), and PPC (Pay Per Click) services can provide, which will broaden your company’s accessibility to potential clients and customers.
The Power of Words
When it comes to searching for products and services, the first place people go is to search engine sites like Google. They type in a few words or phrases that describe the type of product or service they’re looking for and voila- an instant wealth of information appears. Pages and pages of companies and businesses offering the same products. How you set your business above the competition is determined by how you (or the company you hire) directly positions your company with regard to SEO.
Familiarizing Yourself with SEO Keeps You on the Competitive Edge
If you’re not familiar with SEO, in order to stay competitive, it is imperative to familiarize yourself with the term. While people can certainly find your website with a one or two keyword click, studies indicate that the best way to increase the effectiveness of your SEM efforts, is to use what are called “long tail keyword phrases” which are a cluster of three words or more. Long tail keyword phrases are very specific, which makes them less competitive than shorter, one or two words, which can generate higher volume and be more competitive. So if you were ranking for Chicago SEO you would go for the phrase “SEO in Chicago“. Specificity is key. It allows the customer to narrow their search and eliminate multiple searches, which can waste time. It’s important to establish targeted keywords and then create content around those so people will want to learn more about your business and thus generate more traffic. Let’s face it, much like when you read a newspaper or online article, if you’re not “hooked” by the first one or two sentences, you won’t continue to read. The same theory applies for SEO. If a customer has to search too long, they’re more likely to go with what’s in front of them, leaving you and your company “hidden and stranded in cyberspace.”
When Selecting a SEO Company, Do Your Homework First
If you’re considering hiring a company that specializes in internet marketing and SEO, there are many from which to choose, from medium sized to large firms to individual freelance writers who specialize in SEO. It’s important to find the one best suited for your particular product or business. Research the market to find one that is established in the industry, check their portfolio, client reviews and testimonials. Go to client websites they’ve done work for and then do a keyword search on those sites to see how quickly you arrive at the company’s website. You can even call the company or email them to ask how they would rate the firm on effectiveness and return on their investment.
“Whetting the Appetite” of Potential Customers with Just a Few Words
A good SEO company, such as the one I use Gotch SEO, hires professionals who know internet marketing and what it takes to drive and increase traffic by using a comprehensive approach that combines an effective, functioning website, key words, long-tail keyword phrases and enticing content that will “whet the appetite of potential customers.” and drive them to your site. If you currently use an advertising agency and want to do more online internet marketing, you may want to ask them what advice and ideas they have as you transition and increase your online presence. (If they haven’t already approached you.) In order to stay competitive, your business must have an effective online marketing strategy, and the first step (after choosing the agency, professional, or firm) is to make sure your products or service are prominent whenever a potential client or customer is ready to press their first click. Otherwise, business could literally slip through your fingertips.