As 3.15 draws near, the quality of products has once again been mentioned cusp, while different from the past is that this year a network of more popular term – "cottage." Brand shoe market is a serious market homogenization of the face of this situation, some enterprises to actively respond to and take the difference of line; but some companies actually in the homogeneity of the road farther and farther.

    How do shoe out of "cottage" of the siege?

    Speaking of "cottage" are really not help but think about the "Adi King." Either from the trademarks, trade names, or advertising and advertising language, "Adi King" with world-renowned sports brand "Adidas" very similar. Yao has also recently undergone this kind of problem, because the domestic market suddenly cropped up a lot of "cottage shoes", but in order to avoid this phenomenon is becoming increasingly a well-known websites Yao through domestic and issued a scathing statement in this statement, Yao Ming made it clear that "she had never been delegated to anything other than the addition to Reebok sportswear, footwear enterprises to promote the commercial use of personal portraits. I reminded the community to purchase these products or engaged in similar business activities should be to maintain a high degree of vigilance, so as to avoid incurring unnecessary financial loss or legal liability. "In the" cottage "prevalent today, the most headaches is the shoe shape shoe products can easily be copied," cottage "figure can be seen everywhere. Therefore, (China Shoes Network) shoe not only have a strong brand reputation backed up, it should also greatly enhance the product high-tech industry, improve technological innovation, attention to the introduction of technical personnel. Innovation is the shoe leading force of economic development, then the shoe must be managed through scientific and technological innovation to drive economic growth, from a passive imitation-driven to innovation-driven shift from the situation of individual technology-based expansion to diversify. To seize the new technology and industry development opportunities, combined with their own mode of development of enterprises so as to enhance their ability in technological innovation to achieve a qualitative leap in the "cottage" shut.

    Shoe should attach importance to intellectual property rights!

    In recent years, heard there are many cases of trademark infringement on the footwear industry. Crocodile brands such as France to prosecute the company of Charoen Pokphand Beijing Lotus Supermarket Chain Co., Ltd., Wenzhou City, Bao Er-Kang Shoes Co., Ltd. the exclusive right to trade mark infringement; "ASICS" Glory Shoes Co., Ltd. v. Henan infringement of registered trademark rights. With the rapid development of the world economy and science and technology, the ever-changing trend of economic globalization, industrial restructuring accelerated, more and more to fierce international competition. Knowledge resources of the possession, distribution, production and use has become big business in order to compete with each other for a weapon, through knowledge products, technology and other advantages to create significant economic benefits, thereby securing the enterprise market, the industry's advantage. Therefore, since the intellectual property system in place, more and more enterprises begin to attach importance to the protection of intellectual output as a way to safeguard their own legitimate rights and interests, to prevent malicious competitors infringement, intellectual property has become a kind of intangible assets of enterprises, their the status and role in the development of increasingly highlighted. First of all, shoe to grasp and understand the domestic and international intellectual property system, and raise their awareness of intellectual property rights in protecting their intellectual property rights while respecting intellectual property rights of others, and use legal means to protect their own interests. Second, the shoe should be conducted to technological innovation, and actively develop their own intellectual property rights, to establish their own R & D team is committed to enhancing the value of the product, but also the introduction of international advanced technology, innovative thinking in the full digestion and absorption of these technologies based on the re-development of new technological achievements into their own intellectual property, and shall timely apply for patent protection, to prevent others from theft.

    Shoe, "a beautiful 100 points, the quality does not discount"

    In the last in 2009, the Daphne in less than a year for the third occasion on which the provincial industrial and commercial authorities of "naming." Following the Hebei Province and Liaoning Province, the "Daphne" compounded by "folding unsatisfactory performance" was Trade and Industry Bureau, Hunan Province "yellow card." Successively into a "quality gate" incident Funi shoes brand consumers greatly reduced our confidence. Quality is the life of shoe is the cornerstone of brand. The quality of support for the lost shoe is concerned, all development are just empty talk, the only way to quality as guarantee, customer-oriented in order to establish the brand's image, so that enterprises get the favor of the target market and good social reputation.

    A quality product is often an important factor in the success of winning the brand reputation. Therefore requires shoe do in-depth study in terms of quality and, through the quality of qualitative change in the optimum magnification to win, so as to comprehensively promote its own brand development, and strengthen market competitiveness lay a solid foundation. In the fierce competition in the footwear market, which, in the final analysis is the quality of competition, no good product quality, customer support, can not be, but there is no way to start building the brand, let alone based on the market. Therefore, the shoe is only to establish the concept of quality, strengthen quality control, emphasis on staff training, will enhance the quality of products placed in shoe production and operation of the first one in order to establish a good quality corporate and brand reputation, gained market recognition.

I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as vantilator , designer wedge shoes.