Start from Beijing's successful Olympic bid, business and sport emotional drama was staged in China, is enthralled, from the just-concluded China-US Basketball Tournament to be played in Real Madrid and Manchester United show passion, China Sports heat is evident. Beijing 2008 Olympics The catalyst will naturally contributed, but the domestic enterprises Sports Marketing Way identity is sweeping the vast land of sports marketing premise.

  In fact, major international sports marketing companies with the means to build brand and marketing, the case everywhere, whether it is the title sponsor, or athletes, sports teams endorsement, enterprises have tasted the sweetness of this platform was from the sports a marketing tool than a more direct, more effective communication effects.

Internationally, Jordan series Sports shoes Development called modern business and modern classic case of the perfect combination of sports. In China, the title of Fengyuan Group, China's basketball team started the team also set a precedent for commercial game title.

Fengyuan Group, while not made in China, such as Nike Generally brilliant results, but the effect of sports marketing is a very good job. By the national team good public image and a high degree of public concern, Fengyuan China Basketball Team won the majority of the audience quickly recognized, Fengyuan Group company profile to expand and enhance the brand further reinforces the connotation of Fengyuan Group industry leading position. Data show that the title of Fengyuan Group, after the national team, its listed companies: BBCA Biochemical and Fengyuan Pharmaceutical shares climbing once, in one fell swoop into the stock market in blue chip stocks.

May see the magic of sports marketing, more and more domestic enterprises to start thinking about how to use this tool to help the sports marketing business development. F1 fever gave birth to generous corporate sports sponsorship, Sinopec To the removal of 360 million yuan in 2004? 2006 F1 race in China station exclusive naming rights Shanghai Volkswagen Spent 66 million yuan was awarded the 2004 F1 Grand Prix TV Rights, good communication Tire The team with 25 million yuan to obtain naming rights. Basketball fever has also attracted Li Ning With China Mobile M-Zone. Moreover, Haier Across the oceans Tiger basketball team sponsored by Australia, Kejian sponsor Premiership club Everton.

But, like all Investment Have the same risk, as sports marketing investment is no exception.
Businesses to invest in huge sponsorship may also be in exchange for others doing awake outcome. Adidas large amount of costs as the 1996 Atlanta Olympic Games Partners , The officially recognized that the regular army in the Olympic Games will certainly be unique, but not wishing to be Nike's guerrillas robbed the Olympic limelight. Nike bought prominently around the venue Billboard , And in the Olympic city and Olympic Park next to experience the center vigorously activities. In addition, Nike complimentary lanyard is many people mistakenly think that they are the Olympic sponsors. So for businesses in terms of how to rationally participate in sporting events, a clear measure of input-output ratio, to achieve marketing return on investment, it is keen to participate in sports marketing companies need to conduct in retrospect.

Related News 2005 classic case of judging Sports Marketing announced

7 13, was known as the Chinese sports industry, " Oscar Award "of the" classic case of sports marketing in 2005 Awards "held in Beijing, dozens of corporate executives business and industry leaders in full debut. Li Ning's market in the beginning of cooperation with the NBA finalists in 2005 classic case of selection, with its unique innovative sports marketing Organizing Committee concept was awarded the "Most Leadership Award." The poll of "the context of corporate sports marketing" as the theme of the event for 2004? classic sports marketing in 2005 to analyze the case. The Games Organizing Committee will be invited to Li Ning, Samsung, JLF dozens of corporate executives and other guests attended the scene and dialogue to discuss sports marketing success.

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