Washington, DC – Greenfield Belser, an award winning marketing firm, makes the intangible tangible by creating unique branding and marketing strategies designed to build awareness and drive business. Specializing in service marketing, Greenfield Belser helps clients develop one-to-one relationships with potential customers.

“Our principal work is branding,” said Donna Greenfield, Vice President of Greenfield Belser. “We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it is good schooling for the complex and abstract assignments that we enjoy.”

Branding is an ongoing process that requires many steps and expert knowledge. As the leaders in marketing and branding strategy, Greenfield Belser provides complete range of services to ensure that all of the clients’ needs are met. By working with the client, Greenfield Belser’s team of knowledgeable marketing professionals discovers, articulates and presents the organization’s personality—its resources, expertise, modus operandi, style and aspirations. Each step of the way Greenfield Belser uses information, interviews, analysis, experience, instinct and intuition to meet the client’s marketing goals.

The marketing communications developed by Greenfield Belser serve two important functions – conditioning the sale before you meet the prospect, and reinforcing the sale after you succeed. This happens by establishing a visible persona that is the firm/company in the minds of potential and existing customers.

While the line between product and service marketing continues to blur, Greenfield Belser understands that services have some special needs in developing customer relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach which only professional marketing firms can provide. Greenfield Belser works closely with their clients to understand what makes the company tick and develop creative marketing and branding strategies which take the business to that next level.

To learn about branding and Greenfield Belser’s unique approach to marketing services, visit www.gbltd.com.

About Greenfield Belser

Greenfield Belser is an award winning branding and marketing firm. As a business partner, Greenfield Belser provides solutions are no less imaginative than solutions for products or consumer services but, in our mind, it’s just a higher order of difficulty. That’s why we like tough, intractable knots to pick apart. Not everyone is up to it. But we are.