With recent changes in the way Google has decided to fully include social media profiles interacting with your Google Account to give more social friendly search results, getting your social media, blogging and the like, has never been more important. Small business now has a real chance in Google search results particularly when work their social media activity as an intelligent part of their search engine optimisation strategy. Still wondering what you can do to make your content and activity stand out from the rest? The recent Fashion 2.0 Awards may give you some inspiration.
What are the Fashion 2.0 Awards? The awards are a celebration of the best use and most innovative use of technology and social media in the fashion industry. Voting is by open ballot by a huge number of peers and fans. The Fashion 2.0 Awards are only in their second year, and are held by a coalition of the The Style Coalition and The Fund. The Style Coalition is an independent network of even more independent online publishers who concern themselves with everything that is fashion. The Fund promotes itself as the biggest and best search engine that focuses solely on consumers and products, bringing together the online world of shopping, shoppers, comparison sites, discounts sites and the like. They state they have radical technology to crawl the internet and capture all relevant information for consumers – a consideration for you business already perhaps?
Who Won? As there are a range of categories, it can give you a great way to access some of the best tweeting strategies, Facebook pages and blogs. DKNY (one of my favourite brands as a matter of fact) won 4 of the 8 awards, DKNY edged out top-nominated contenders Bergdorf Goodman and Gucci in the categories for Best Twitter, Best Mobile App, Best Blog and Top Innovator. Levi’s won Best Facebook Page, Bluefly was recognized for Best Online Video, Armani Jeans’s “The Room” was awarded Best Website, and Tumblr took home honors for Next Big Thing in Tech.
Jump To It? You have all the information here and so get out there, get fired up and see what they do. The changes in Google just this week means big changes in search engine results. There is no better time than now to take advantage of a composite social strategy to improve your business and brand and company profile. At a time when more users are switching to using their handsets to be online, there is even more reason to get the right website design or mobile application for you business.
Small Business Opportunity Is Now. Only 1 in 3 businesses small businesses in Australia have a functioning website in a time when Australian consumers are rapidly turning to shopping and doing business online. To give you an idea, in one month alone, there are more than 6 million users of eBay and the Trading Post websites in Australia. What are you waiting for? The market is wide open.
Australia is the perfect destination for online marketing business and shopping, and our use is indicative of it. This week has been loaded with inspiration and changes online, enough to convince any savvy entreprenuer to digitally transact and socialise!