Using links is perhaps the most common activity on the Internet. Short URL does not mean that your business will get affected in anyways because whenever a user clicks on this URL, he is redirected to your original webpage only. So if redirecting is taking place, what is the need of using short URL? You would have seen that the number of URL shortener websites is rising considerably and the reasons are enough to substantiate why their popularity is rising.

The first and foremost thing that you need to understand is that it will not affect your identity in anyways and so using URL shortner is not a bad idea at all. Moving to the main reason, many users do not just open the longer links because these look like spams and users will hesitate to click these links, thereby blocking your traffic, sales and revenue. URL shortener will compress your longer URL so that users find it simple to read and connect with it.

Next reason why URL shortner is used is that it saves a lot of characters. In micro-blogging sites such as Twitter, there is a character limit and you cannot use longer URLs. So does that mean you should not promote your business on Twitter? Of course not! Twitter URL shortener can help you in shortening your longer URL to adjust in the given space easily.

Short URL does not mean that traffic is not coming to your business. It is just a diversion. Instead of taking the longer route to your business, your users can use a shorter route to reach to your business in an easy way.

Kxk author of this article on URL Shortener . Find more information about twitter URL shortener .